Mini MBA Program.
- Description
- Curriculum
- Reviews
The Mini MBA by British Programs Academy is a 100% online professional program designed for ambitious professionals and managers.
The learning journey is built on 90% smart, carefully recorded online videos that deliver practical business knowledge in a flexible format suitable for busy schedules.
To ensure real-world application, the program includes 10% interactive discussion sessions with the Program Director, Dr. Fares Zahran, focused on applying learned concepts to real-life business and managerial challenges.
Upon successful completion, participants receive a certificate issued by Oxford Training College.
To learn more about Dr. Fares Zahran, please visit the link below:
https://jo.linkedin.com/in/fares-zahran-22968b79
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1Introduction into financial management.
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2What is accounting?
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3Main accounting equation:
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4Accounting conventions and principles.
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5Main tasks of accountants. who does what?
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6The four main financial statements.
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7Deep dive into assets, liabilities and owner's equity.
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8Financial analysis tools, Year to year analysis.
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9Financial analysis tools, Common size analysis.
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10Financial analysis tools. Trend analysis.
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11Financial analysis tools, Liquidity ratios.
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12Financial analysis tools, profitability ratios.
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13Financial analysis tools, Financial leverage ratios.
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14Financial analysis tools, activity ratios.
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15Financial Management exam**Exam Instructions:** - This exam consists of 100 multiple-choice questions. - Each question has four options (a, b, c, d). Choose the most appropriate answer for each question. - There is only one correct answer for each question. - Ensure that you read each question carefully before selecting your answer. - Good luck!
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16Introduction Into Marketing
In this lesson, You'll learn to:
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The meaning and purpose of marketing
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Differences between marketing, sales, and promotion
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The four marketing orientations and real-world examples
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How marketing foundations drive loyalty, brand equity, and growth
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17Marketing Mix
In this lesson, You'll learn to:
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The concept of the Marketing Mix (7Ps) and its importance
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How each element of the 7Ps contributes to creating customer value
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How marketing goes beyond selling to build trust and sustainable relationships
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How organizations use the 7Ps to influence customer behavior and meet business objectives
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18Strategic Mistakes in Marketing, Real Life Examples
In this lesson, You'll learn to:
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strategic mistakes in each of the 7Ps of marketing & Real-life examples of
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How these mistakes impact business and customer experience
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How to avoid common marketing errors
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How to improve marketing strategies using lessons from others’ experiences
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19Pricing Strategy
In this lesson, You'll learn to:
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The most common pricing strategies in marketing highlight how companies compete and capture value in the marketplace. These include:
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Premium Pricing
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Penetration Pricing Strategy
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Skimming Pricing
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Economy Pricing
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Psychological Pricing
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Real-life examples of successful pricing strategies, showing how brands position products, attract customers, and grow market share.
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Major pricing mistakes companies often make, including misjudging demand, ignoring customer expectations, or poorly aligning price with value.
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How pricing decisions influence revenue, customer perception, and overall business performance.
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20Product Strategy
In this lesson, You'll learn to:
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The Product elements of the marketing mix
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How companies create, develop, and manage products that deliver real value to customers
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The different levels of a product and how products are classified
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How products evolve through the Product Life Cycle
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How strong brands are built and sustained
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How new products are developed and positioned
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How value proposition and customer experience shape customer perception
- What makes a product successful in competitive markets
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21Promtion Strategy
In this lesson, You'll learn to:
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Definition of Place: how products are distributed and accessed by customers
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Difference between Direct and Indirect Channels
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Retailing, E-Commerce, and Omnichannel Strategy
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Multi-Channel vs. Omnichannel Distribution Strategy
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Intensive, Selective, and Exclusive Distribution Strategies
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Logistics, Inventory Management, and Last-Mile Delivery
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The Role of Technology in Distribution – AI, Automation, and Data Analytics
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How Place Decisions Influence Profitability, Brand Image, and Customer Satisfaction
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22Place Strategy
In this lesson, You'll learn to:
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Definition of Place: how products are distributed and accessed by customers
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Difference between Direct and Indirect Channels
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Retailing, E-Commerce, and Omnichannel Strategy
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Multi-Channel vs. Omnichannel Distribution Strategy
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Intensive, Selective, and Exclusive Distribution Strategies
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Logistics, Inventory Management, and Last-Mile Delivery
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The Role of Technology in Distribution – AI, Automation, and Data Analytics
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How Place Decisions Influence Profitability, Brand Image, and Customer Satisfaction
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23Marketing Analysis Tools
In this lesson, You'll learn to:
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Understand how marketing analysis tools help managers evaluate the business environment and make strategic decisions.
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Recognize the two main categories: general tools (broad, holistic view) and specific tools (focused on products, markets, or competition).
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Learn general tools like SWOT Analysis and PESTEL-C for assessing internal strengths/weaknesses and external opportunities/threats.
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Learn specific tools like BCG Matrix, Ansoff Matrix, Quality–Price Matrix, and Price–Promotion Matrix for detailed insights on product portfolios, growth strategies, market positioning, and competition.
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Combine big-picture understanding with precise, actionable strategies for marketing decisions aligned with organizational capabilities and long-term potential.
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24Customer Behavior Part 1
In this lesson, you'll learn to:
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Understand how and why customers make purchasing decisions
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Identify the stages of the customer decision-making process
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Analyze psychological, personal, social, and cultural influences on behavior
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Recognize different types of buying behavior
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Examine the impact of marketing stimuli (product, price, place, promotion) on decisions
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Understand how customer experience and loyalty are built over time
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Explore the impact of the digital age on consumer behavior, including online shopping, influencers, data-driven marketing, and ethics
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Apply customer behavior insights to develop stronger marketing strategies and long-term relationships
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25Customer Behavior Part 2
In this lesson, You'll learn to:
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Key concepts and principles of customer behavior.
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Stages of the customer decision-making process.
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Differences between customers, buyers, and consumers.
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Four types of buying behavior: Complex, Dissonance-Reducing, Habitual, and Variety-Seeking.
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How product, price, place, promotion, and branding influence decisions.
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Role of digital and social media in shaping behavior.
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How to build customer experience, loyalty, and emotional connections.
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Consumer behavior trends in the digital age, including personalization and ethical considerations.
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26Market Segmentation
In this lesson, You'll learn to:
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How market segmentation helps companies understand customers with precision
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The four segmentation types: demographic, geographic, psychographic, and behavioral
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How each type reveals who customers are, where they live, what they value, and how they behave
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Real examples
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How segmentation improves strategy, customer satisfaction, and marketing effectiveness
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27Targeting and Positioning
In this lesson, You'll learn to:
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Understand targeting strategies and how companies choose which market segments to serve.
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Undifferentiated, Differentiated, Concentrated, Micromarketing examples.
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Learn positioning principles to create a distinct, desirable brand image.
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Focus on quality, convenience, performance, sustainability, status, and innovation.
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Explore perceptual mapping to visualize customer perceptions and identify competitive gaps.
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Learn how to combine STP (Segmentation, Targeting, Positioning) to:
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Divide markets into meaningful segments.
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Select attractive segments using the right targeting strategy.
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Position the brand effectively to match target customer values.
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Understand how STP helps companies focus on the right customers, deliver the right message, and build strong brand identity.
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28Marketing Management**Exam Instructions:** - This exam consists of 100 multiple-choice questions. - Each question has four options (1, 2, 3, 4). Choose the most appropriate answer for each question. - There is only one correct answer for each question. - Ensure that you read each question carefully before selecting your answer. - Good luck!
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29Introduction Into Strategic management
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30Strategic Thinking
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31Understanding the Business Environment
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32Competitive and Industry Analysis (Porter’s Five Forces)
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33Internal Capabilities and Competitive Advantage
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34Strategic Positioning
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35Growth Strategy and Strategic Expansion Decisions
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36Strategy Execution, Alignment, and Performance Management
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37Strategic Control, Change, and Continuous Renewal
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38Leadership, Change, and Strategic Control
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39Strategic Decision-Making and Business Cases
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40Leadership in Modern Organizations
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41Two Leadership Approaches Used by Effective Managers
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42How Transactional Leadership Works in Organizations
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43How Transformational Leaders Inspire High Performance
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44The Four Behaviors of Transformational Leaders
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45Why Successful Leaders Combine Transactional and Transformational Leadership
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46Achieving the Right Leadership Balance in Organizations